Coscharis Group, prime
merchandising concern and renowned motor dealership has revalidated her franchise
with German car leasing giant Sixt Rent a Car four years after the later
divested her interest from Nigeria.
The revalidation of
the contract is coming amidst contention over the practicability of car rental
business in Nigeria, particularly now that local competitions struggle to keep their
businesses afloat.
Sixt Rent a Car made her
first impression in Nigeria in 2008 through the duo of Virtual Travel Network
and Management Service Limited and Coscharis Group when both firms got the nod
to represent the German car rental concern in Nigeria.
Sixt, in 2009, pulled
out of Nigeria following unpleasant business experiences and low patronage but
Coscharis, the new franchisee has promised to put the Sixt back on path of
profitability.
Mr. Cosmas Maduka, President,
Coscharis Group who said this much at a revalidation press meet in Lagos said
the objective of the new partnership was to make Coscharis the leading provider
of mobility service and rental cars in the expanding markets of Nigeria and
West Africa.
He said: “As a
vertically integrated automobile services group, with services spanning premium
car distribution, auto-component sales, emerging interests in auto-assembly
among others, Coscharis Group seeks to broaden the spectrum and deepen the
value derived by the buying public from auto products.”
Mr. Maduka also said the
Sixt - Coscharis partnership was informed by inherent synergies of Coscharis
Motors cum Sixt Nigeria, importers of BMW vehicles with the German heritage of
Sixt AG, the preeminent car rental and mobility solutions provider in Germany
and Austria.
Founded in Munich,
Germany, Sixt rent a car is the oldest car rental company in Europe and the
world.
Sixt Nigeria however appears
set to deliver the best value for money as part of loyalty rewards, through
competitive rental pricing structure, citing air miles and hotel points enjoyed
by corporate and individual.
Also speaking at the
launch, Mr. Josiah Samuel, Group Managing Director, Coscharis said Coscharis
Group will make make Sixt Rent a Car the number one car rental company in
Nigeria with a touch of difference in a few years to come.
“Sixt Nigeria will
not only provide service to its clients but will also see to the growth of the
clients’ business and working as their partners. And as Sixt Nigeria drives
through this road to success, we will anchor our strength on the unbeatable
support and friendships of Sixt headquarter staff,” Mr. Samuel remarked.
Meanwhile, Mr.
Christian Chigbundu, Chief Operating Officer, Coscharis Mobility Limited has
said ‘Coscharis Group is renowned for its many years of experience and
excellence in service delivery – criteria that would make Sixt Nigeria the
number one car rental company.
In his response, Mr. Detlef
Krehahn, Head of Franchise at Sixt GmBH, Germany, said, “We are pleased to have
acquired such an experienced franchise partner in Nigeria. Business travellers
in particular will profit from the company’s high standards of quality and
service as they increasingly visit this country, which has strong potential for
economic growth.”
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