Škoda has announced the production of the 4, 000,
000th Skoda Octavia, 17 years after the automaker united in
partnership with Volkswagen - an achievement that elicited celebrations and
also brought back fond memories of the fall of the Iron Curtain.
The anniversary vehicle which is a third-generation
Octavia was painted in ‘Race-Blue.’
Škoda Octavia has been setting standards in the
compact segment since 1996 and is by far the brand’s best selling model.
Professor
Dr. h.c. Winfried Vahland, Škoda CEO said: “This impressive figure represents
the great success of the model and brand and as the ‘heart of the brand’, the
Octavia has decisively shaped Škoda’s outstanding development and made the
company what it is today – an internationally successful manufacturer, present
on over 100 markets worldwide. We are continuing this development with the
third generation. The new Octavia is once again a winner with its excellent Škoda
genes. It is the largest, lightest, safest, most practical, comfortable
and environmentally friendly Octavia ever.”
The Octavia
has always been the epitome of a Škoda: timelessly elegant design,
above-average space, highest functionality, many Simply Clever features,
sophisticated modern technology, quality and precision and not least unbeatable
value for money. The launch of the third generation in early 2013 topped all of
that again. The new Octavia offers mid-class qualities for the price of a
compact, now more than ever.
Nearly
four million Octavias had been delivered to customers worldwide between 1996
and July 2013 - around 38% of the brand’s total sales in this period, making
the Octavia the undisputed to customers worldwide between 1996 and July 2013 – around
38 percent of the brand’s total sales in this period, making the Octavia the
undisputed best seller in the 118-year history of the company.
This
also makes the new Octavia the most important model in the most comprehensive
product campaign in Škoda’s corporate history. The manufacturer is promoting
its high-impact path of growth with a powerful model extravaganza. The aim of
this growth strategy is to increase the number of vehicle sales worldwide to at
least 1.5 million per year by 2018.
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