Thursday 26 September 2013

Skoda Sets Standard with 4,000,000th Octavia

Škoda has announced the production of the 4, 000, 000th Skoda Octavia, 17 years after the automaker united in partnership with Volkswagen - an achievement that elicited celebrations and also brought back fond memories of the fall of the Iron Curtain.  
The anniversary vehicle which is a third-generation Octavia was painted in ‘Race-Blue.’
Škoda Octavia has been setting standards in the compact segment since 1996 and is by far the brand’s best selling model.
Professor Dr. h.c. Winfried Vahland, Škoda CEO said: “This impressive figure represents the great success of the model and brand and as the ‘heart of the brand’, the Octavia has decisively shaped Škoda’s outstanding development and made the company what it is today – an internationally successful manufacturer, present on over 100 markets worldwide. We are continuing this development with the third generation. The new Octavia is once again a winner with its excellent Škoda genes.  It is the largest, lightest, safest, most practical, comfortable and environmentally friendly Octavia ever.”
The Octavia has always been the epitome of a Škoda: timelessly elegant design, above-average space, highest functionality, many Simply Clever features, sophisticated modern technology, quality and precision and not least unbeatable value for money. The launch of the third generation in early 2013 topped all of that again.  The new Octavia offers mid-class qualities for the price of a compact, now more than ever.
Nearly four million Octavias had been delivered to customers worldwide between 1996 and July 2013 - around 38% of the brand’s total sales in this period, making the Octavia the undisputed to customers worldwide between 1996 and July 2013 – around 38 percent of the brand’s total sales in this period, making the Octavia the undisputed best seller in the 118-year history of the company.
This also makes the new Octavia the most important model in the most comprehensive product campaign in Škoda’s corporate history. The manufacturer is promoting its high-impact path of growth with a powerful model extravaganza. The aim of this growth strategy is to increase the number of vehicle sales worldwide to at least 1.5 million per year by 2018. 

 

No comments:

Post a Comment