Usain Bolt, the Jamaican
Olympic gold medallist and world's fastest sprinter poses with
one-of-a-kind Nissan GT-R painted in gold after endorsing the
brand and named 'Nissan's new Director of Excitement.'
Stallion NMN, a
division of Stallion Motors in collaboration with Nissan Motor Company and
Nissan South Africa will at the Grand Ballroom of the Oriental Hotel Lekki
later this month unveil a multimillion naira growth plan for Nissan brand.
The event
according to a press statement issued by the company promises to be exciting with
the launch of a rare species of Nissan vehicles often sighted online but
scarcely seen at local dealerships.
Also adding that
the show is an exclusively VIP red carpet event with the crème de la crème in
Nigeria and apex Nissan officials in attendance, Stallion NMN said the evening would
signify fresh turning point in the life of Nissan brand.
Stallion NMN
however said arrangements have been concluded to impress guests through a 360-
degree immersive experience that amplifies Nissan’s new tagline ‘Innovation
that excites.’
There would also
be an explosive mix of glitterati, pulse racing models, cutting edge technology
and entertainment that would make the evening worth remembering.
Guests,
according to the company will similarly be treated to gastronomical experience
with an array of specially created dishes and drinks for the event.
Meanwhile Usain
Bolt, world’s fastest sprinter has been named Nissan’s new brand ambassador to reignite
Nissan’s perceptive image.
This initiative
according to the statement is part of Nissan’s global mid-term objective,
‘Power 88’ intended to reposition and expose Nissan to customers in a
consolidated and comprehensive way, while also expanding Nissan’s influence in
new markets.
Power 88 is one
of Nissan’s mid-term business plan designed to signpost the way Nissan feels about
cars and the way people move through it with a new
initiative to capture eight per cent market share and eight per cent operating
margins through Nissan’s fuel efficient vehicles that
are more thrifty, more beautiful, more inspiring and
more human than ever before.
Sports’ administrators
and enthusiasts would also be delighted to hear Nissan Motor Company’s plan to
partner with facilitators of Africa foremost soccer fiesta - African Cup of
Nations. This session promises to be electrifying, the company added.
Bolt is teaming up with Nissan to auction off a Nissan GT-R on eBay and the proceeds goes
to Usain Bolt Foundation. The one-of-a-kind GT-R is painted in a special gold
hue and the hood has been signed by Bolt.
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