Weststar Associates Woos Elitists with Four New Mercedes Benz variants

Weststar Associates, Mercedes-Benz dealership has added four new models to its model line-up in Nigeria to boost its market share. The four models are all-new Mercedes-Benz A-class, B-class, C-class and E-class.

Briefing newsmen at the launch, Mr. Mirko Plath, Managing Director, Weststar Associates, representatives of Mercedes-Benz in Nigeria, said “We are excited to present excellent fireworks of new products to meet customers’ needs.  

Mercedes-Benz is a premium brand of automobiles with sensational appeal.

Speaking specifically on the models Plath said the all-new A-class debuted in March this year with an entirely new concept.

“The A-class was first launched in 1997 as a mini car with safety as its core feature but today the car’s concept has changed to make it a market leader in its segment. It now has a trendy design and luxury features of a typical Mercedes with powerful engine and exceptional fuel efficiency.

The B-class was launched in Nigeria in 2009 but failed to attract significant market share.

It is being re-launched as a family car to attract more buyers, Plath said.

The C-class however was introduced last year and has made considerable progress in the market. The E-class meanwhile remains Mercedes-Benz cash cow in Nigeria; little wonder Weststar introduced the E-200 version to consolidate her market share.

The dealership is cautious on introducing more models to the country owing to the quality of fuel dispensed at the service stations.