The all new Skoda Rapid 2013 model
Skoda has hit a chord with the
buying public. Its products mean the same thing everywhere: they’re good value;
they’re more spacious than you’d expect and they’re adorned simply inside. It
is an image that has resonated in a crisis-ridden world.
Say Skoda is going places and you
wouldn’t be wrong. The automaker seeks to revise its production targets
upwards, even from a stated goal of making 1.8 million cars per year by 2018.
The Rapid is its latest model in
a roll-out of new product that will include a new Octavia and a large SUV after
that.
But it’s the Rapid that brings
some balance to the line-up, sitting as it does in the gap between the Fabia,
which we’ll now think of as a conventional supermini.
The Rapid – a straightforward,
spacious, good value C-segment competitor – will occupy the ‘small family’
ground and push the Octavia up into fleet territory.
To that end, it’s average-sized,
of average weight and wears the kind of keen price sticker you’d expect to find
on a car that is aimed mainly at private buyers.
The
Skoda Rapid sits between the Fabia and Octavia in the company’s range. However,
it’s much closer in size to the larger of those two cars; in fact, it’s some
30cm longer than the Volkswagen Golf, something that results in excellent
internal space.
What
may well also surprise you is that, although the Rapid looks more like a saloon
in pictures, it is actually a hatchback, with the emphasis on space as much as
it is on low prices.
As you
would expect from Skoda’s high-value brand image, prices are extremely
competitive.
Skoda
World, marketers and distributors of Skoda range of vehicles have taken
delivery of the new Rapid and could be in the showrooms countrywide by month
end, Cars and Trucks Review can reveal.
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