'We'll Take Nissan to the Next Level'

Mr. Parvir Singh, Managing Director, Stallion NMN at the inauguration of new national Nissan sales company for Nigeria

Nissan Motor Corporation plans to grow its market share and consolidated operating profit in Nigeria by eight percent respectively between now and 2015, Mr. Jimmy Dando, Director, Sub-Sahara, Nissan South Africa recently told local media in Lagos at the inauguration of a new national Nissan Sales Company, Stallion NMN (Nissan Motors Nigeria) Limited.

Mr. Dando said the initiative is part of Nissan’s global mid-term objective, Power 88 designed to reposition and expose the brand to customers in a consolidated and comprehensive way, while also expanding Nissan’s influence to new places.

 

“Our business expansion plan is expanding Nissan and Nissan’s influence where we have not previously been present here in Nigeria,” the director affirmed.

He also said Nissan will extend her co-sponsorship of the Africa Cup of nations to Nigeria to enhance the brand’s representation and value in Africa.

“Our partnership with Stallion NMN will help us achieve these objectives and we are pleased to be working with a strong team in Nigeria, who is able to understand and serve our customers and respond to a complex market.”

While also recalling Nissan models such as the Urvan commuter bus and Datsun 120Y and 180Y saloon cars once enjoyed unprecedented patronage in the 1970s and early 80s, Mr. Dando said Stallion NMN is expected to reignite the brand in Nigeria, with a focused product introduction plan in the years 2013 to 2016.

He said there would be series of launches of new model Nissan vehicles and a couple of minor changes including the GT-R and Juke which are currently en route to Lagos, while next generation Sentra, Tiida, Teana, Pathfinder and Qashqai are to be introduced in August 2013.

These vehicles are packed with innovative features that reflect Nissan’s passion for bringing accessible technology to a broader audience, said Mr. Dando.

Mr. Pavir Singh, Managing Director, Stallion NMN had also noted that the inauguration of the Nissan facility in Gbagada Lagos is the first step in the company’s commitment to providing an extensive and world-class automotive experience to customers in Nigeria.

The Stallion Group, owners of Stallion NMN has contributed immensely to Nigeria’s economy with investments in warehousing, factories, showrooms and workshops, and its automobile subsidiary accounts for 20 per cent of the local automobile market share.

Mr. Singh said: “Stallion NMN has a firm belief in the Nissan brand and wishes to re-connect local motoring public with Nissan’s heritage of solid engineering ingenuity and aesthetic values.”

He added that “through our network expansion plans and strong focus on ongoing development of our sales and service teams, Nigeria’s customers can expect consistent and innovative sales and service solutions.”

Meanwhile, Stallion NMN has said its obligation is to make ownership of Nissan an enjoyable experience and recognise the importance of excellence both in the quality of vehicles and in after sales service.

“We have retrained all our service technicians in multiple auto repair disciplines and acquainted them extensively in Nissan’s cutting edge and ever changing technology,” the director noted.





L-R: Mr. Parvir Singh, MD, Stallion NMN, Mr. Michael Lester, Project Manager, Sub-Sahara Nissan South Africa, Mr. Jimmy Dando, Director, Sub –Sahara, Nissan South Africa and Mr. Amit Sharma, Head, Sales and Marketing Stallion NMN at the inauguration of new Nissan national sales company, Stallion NMN in Lagos recently